$20,000 For The
Best Videos

Make a Reel about the Hero Product Awards.

The Hero Product Awards is our $20,000 competition for the best apparel product online. Free to enter, 200+ brands in. Help more brands find it.

Make it any way you like, 5 to 60 seconds. Post it, tag us, and you’re in.

Grand prize

$10,000

The video we wish we’d made. But couldn’t.

Wildest video

$5,000

When creativity meets insanity.

Rising stars

$1,000×55 × $1,000

5 videos we couldn’t stop watching.

How to enter

Entries close January 5.

What we’ve made

A few of our own videos. The bar to beat.

  1. 1

    Make a video about the Hero Product Awards.

    A Reel, 5 to 60 seconds. Make it any way you like. Make an apparel brand want to enter.

  2. 2

    Post it, tag us, send a collab request.

    A Reel, not a story. Tag @xyberdreams in the Reel, not only in the caption, and send us a collab request. If we love it, we accept and it lands on our grid too. If we don’t, you’re still in. Don’t delete it.

Optional. Any of these makes your Reel stronger:

  • Say what a brand gets: $20,000 in prizes, free to enter, a spotlight on the best up-and-coming apparel brands.
  • Feature a real brand from the contestants.

Need our logo? It’s in the kit. Anything else, DM us.

  • Make it about the Hero Product Awards.
  • A Reel, 5 to 60 seconds. Longer is allowed, not expected.
  • Enter as many times as you want.
  • Teams welcome. One PayPal per prize.
  • By entering, you let us repost and use your video.
  • 18 or over. Winners are paid by PayPal.

The Hero Product Awards is our $20,000 competition for the best apparel product online. Free to enter, three awards, 200+ brands in. It puts a spotlight on the best up-and-coming apparel brands, and your video is how more of them hear about it.

A Reel, 5 to 60 seconds. Longer is allowed, not expected. A great 10 seconds beats a slow minute.

No. We started this with AI videos and got called AI slop, so we opened it to everyone: camera, editing, animation, hand-drawn, whatever you use. We judge the video, not the tool.

No. We don’t care about the tool, only the output. The best video wins the prizes.

How much we like it, how creative it is, and how well it sells the awards. No rubric and no scoring sheet. The XyberDreams team watches every video that tags us and picks. Our Instagram is the base standard: we expect your video to be better than what is on it, in whatever style you choose.

If it fits our grid, yes, with your name on it, often before winners are picked. Not being reposted is a taste call, not a rejection: every video that tags us is judged, and a video can win without ever being reposted.

Entries close January 5. Winners are announced January 12 on our Instagram. We DM each winner for their PayPal.

Not individually, so don’t send us your portfolio in our DMs. The video you make is the portfolio. Post it and tag us and we will see it.

  • Run by XyberDreams. Open November 1 to January 5. Winners announced January 12.
  • Open to anyone 18 or over, anywhere PayPal can pay out. Prizes are paid by PayPal in US dollars. Any tax on a prize is the winner’s to handle.
  • The full $20,000 is paid out whatever the number of entries. One creator can win more than one award.
  • You keep your video. By entering, you give XyberDreams the right to repost it and use it in our own content, with credit.
  • Any brand entered in the Hero Product Awards can appear in your video. Other real brands cannot.
  • No real person’s likeness without their consent. Use music that will not get the post taken down.
  • Entries are judged by the XyberDreams team. Our decisions are final.
  • This competition is not sponsored, endorsed or administered by Instagram or Meta.
See what we’ve made