This is what your hero product could look like.
Hero Product Awards
For brands that dare to be great.
Up to $20,000 in prizes
Three awards. For brands of all sizes.
To join, paste product link. Your new product experience generates in minutes. Deploy it, and you’re in.
Entries close in--
75 brands are already in.
Yours isn’t. Join now.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
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One vote per brand. Back as many brands as you like.
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One vote per brand. Back as many brands as you like.
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One vote per brand. Back as many brands as you like.
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One vote per brand. Back as many brands as you like.
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One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
Our Impact
One vote per brand. Back as many brands as you like.
FAQ
Everything you need to know.
A competition to find the best hero product on the internet: the one piece your brand is known for, the one you'd stand behind above all others.
It's the first campaign from our Dare To Be Great movement. Apparel brands transform that product into an interactive 3D experience, deploy it, and compete for recognition and a share of the prize pool.
Season 01 runs for two months:
- 01October 18Entries open.
- 02December 18Entries close.
- 03December 22Winners announced.
Up to $20,000 USD. The prize pool grows with how many contestants take part:
A contestant is a brand with their experience live on their store. So the more brands that go live, the bigger the pool for everyone. Spread the word.
The pool is divided across the three awards:
- Hero Product of the Year50%
- Rising Brand of the Year25%
- Most Creative Product25%
Yes. There are three awards and they are built for brands of every size. You can win more than one:
- 01Hero Product of the YearDecided by public votes, cast on this page. One vote per brand, per person, so it rewards the product rather than the follower count.
- 02Rising Brand of the YearChosen by us and special guests in the fashion space.
- 03Most Creative ProductChosen by us and special guests in the fashion space.
The last two are judged on merit, not follower count, so a small brand with a genuinely good product has a real shot.
Any apparel brand on Shopify can enter. Three steps:
- 01Paste your product linkWe generate the experience in minutes.
- 02Connect your Shopify accountThis also creates your account, so there is no separate signup.
- 03Deploy it liveDeploying is what counts as taking part.
We're expanding the apparel products we support, so if yours isn't covered yet, sign up and we'll let you know when it is.
Not this season. Deploying the experience to your store is how you enter, so Season 1 is Shopify and the garments we build today.
- 01On Shopify, product not covered yetPaste a different product that we do cover and you're in. We're adding garments all the time, so it's worth checking another one.
- 02On another platformWe're building for other platforms next. Sign up and you're in for Season 2 automatically.
- 03No store, or not apparelNot eligible this season. Sign up and we'll let you know when that changes.
Yes. Deploy your first experience and you'll see the option to expand to more SKUs from your dashboard.
Yes. Your first product experience is free for life, win or not: we build it, host it at no cost, and perfect the 3D model with a free touch-up.
Yes. You can edit it yourself from your dashboard. If you want changes beyond that, message us and we'll take care of it.
No. You paste your hero product link, see the experience generated in minutes, and deploy it to your Shopify store directly. No technical or 3D skills needed, and it is built to load fast and sit on your product page without slowing your store down.
We're Rhyme and Aus. We made our own products first, and kept hitting the same wall: things we were proud of looked flat and lifeless online. Online shopping hasn't really changed in 20 years: static photos and a price, so a great product and an average one look identical on screen. We built a tool that gives your products a second chance online: an interactive experience where shoppers can explore the fabric, see it styled, and view it on themselves. We ran the HPA because we've been the small brand making something great that went unnoticed, and we want to give the next ones a spotlight.
Deploy your first experience and a referral link appears in your dashboard. Share it, and any brand who enters through it is credited to you when they deploy. Rewards scale with how many brands you bring in: free SKUs and free months of hosting. Referrals are specific to the Hero Product Awards.